Daisy London – the hottest brand under IBB which is one of the world’s biggest jewelry group makes many international stars attract others’ eyeballs, but also occupies the world’s most popular jewelry retail shops and windows as well as fashion magazine because of its excellent design and brand concept. In 2015, Daisy London will come on stage to be sold on the fashion platform – Vipshop, bringing fresh air for Chinese women who love the fashion trend.
Daisy London: Born in one of the world’s biggest jewelry group-IBB
Daisy London的总部International Bullion & Metal Brokers国际首饰集团
Daisy London belongs to one of the world’s largest and most well-respected distributors of precious metal jewelry- IBB Group (International Bullion & Metal Brokers). Established over 40 years ago, the IBB Group has established its own manufacturing facilities and distribution centers in countries throughout the world, providing it with the expertise and financial strength required to service customers of all sizes, operating with a local presence and a global reach. The IBB Group supplies jewelry to the widest cross-section of customers in over 30 countries. In recent years, IBB has developed many brands as Missoma, Tisento, Blush which have been accepted by customers all over the world.
In 2009, James Boyd founded Daisy London with the focus on health and fashion jewelry. Different from traditional handmade jewelry, Daisy London presents the popular fashion trend and deliver connotation of the Eastern philosophy. James brought with him a strong background in trend-driven sales and a deep-rooted love of Eastern philosophy. Daisy London combines jewelry with Eastern philosophy. It was James’ beliefs in these philosophies that paved the way for Daisy London’s global success story. Now Daisy London is stocked in over 500 locations worldwide, including independent jewelers, fashion boutiques, major department stores, luxury hotel chains and airlines.
London’s legendary Portobello Road
Talking about the birthplace of Daisy London, it is a beautiful coincidence: Brown Sugar was on the airwaves, Love Story was on the cinema screens, and Noel Boyd (James Boyd’ s father) was on a five-week boat crossing from Melbourne, Australia to the UK. Here he would set up shop on London’s legendary Portobello Road, selling imported Mexican jewellery to loved-up hippies and inadvertently sowing the seeds of a brand that would eventually define the lives of both Noel and his family. Daisy London was born out of a love for the beautiful and the exotic, out of a passion for travel and far-flung shores and out of a taste for adventure. Each piece of Daisy London are made by hand.
Brand new fashion art: minimalist design and natural elements art created by hand
Daisy London’s Daisy collection gives off fresh natural scent
Daisy London brings the brand-new idea and forefront fashion touch: whether the minimalist surface or the simple design embracing the nature, makes many styles from Daisy London famous all over the world. Daisy London pays attention to the quality of the packaging and displaying. Brand’s dedicated marketing ensures that each work has the strong image and unique identifier to attract women with different temperaments.
It is worth mentioning that every piece from Daisy London is handmade, during the creation of each product, designers constantly add new meaning to it. Especially the “Daisy” collection which combines flora and fauna with rural breath like bees, flowers, firefly with jewelry, making the fresh, green design concept impressive. Items from this collection match with any outfit – that’s why Daisy collection is so popular after releasing.
Daisy London has been a huge success at astonishing speed, leading the international fashion trend of jewelry, it gives consumers happiness and sense of belonging to gradually improve people’s artistic life. Daisy London will continue to explore, discover and innovate.
For elf-like girls, everywhere. Daisy London.